DENISE ISNOR | Designing Solutions
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What is there to know...
What is there to know about me professionally that you can't tell from these images?
These projects might not win awards, but they all met the client's needs. What is more important to me is to create something that is eye catching and solves the problem at hand. What good does something do if it doesn't solve a problem? Doesn't sell that widget? I can't tell you how many commercials I find hillarious and remember for a long time, but can't remember the part about what they heck they were selling. So, how effective was that creative. NOT.
If it's going to be good, it has to solve a problem. That's the difference between art and commercial art. I enjoy this work because I enjoy helping someone else solve their problem, sell that widget, not just create some cool design to win a cool award. Often, as you know, the design looks a lot better before the client gets afraid and mucks it up, but that's how it goes. In the end, it's about the client, not me.
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denise isnor | 608.441.3438
