Isnor-graphic, web designer | Pg 10b

DENISE ISNOR | Designing Solutions
blog listMore than just pretty pictures...If you want somone to make you a logo for $50 fine, hire someone fresh out of school. But if you want someone to make you a logo that is different from your competition and considers the demographics of your target market then hire someone with more experience and a business/marketing background. I happen to have such a background. I hear from executives and managers how amazed they are that younger designers today have no idea what basic marketing principals are and how they apply to graphic design. Designers need to understand how all pieces must work together and everything that the customer sees must have a cohesive look and feel. This standard helps build the brand standard and identify the company to the customer. If you start changing fonts and logo color you begin to confuse the customer and degrade the company's brand identiy. Therefore, working with an experienced designer is money well spent, because you get more than someone who just makes pretty pictures. blog
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